The Prada brand denotes high-quality products that fuse an innovative approach with a strong tradition of craftsmanship. Prada is synonymous with a style that has always anticipated, and often dictated, new trends in every field. Prada's influence is universally acknowledged.

For Prada, the nexus of everything is unquestionable quality, which is applied to every stage of its process, from design to the selection of materials, from manufacturing to retail sales, from advertising campaigns to communication strategies. All this comes together to create a "chain of value" that generates "total quality".

Visit the Prada website at www.prada.com